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The Digital Marketing & AI Program is designed for professionals who are interested in launching a career in marketing and for marketing professionals looking to upgrade their skills and accelerate their career. The program includes practical training, industry award and job placement support to help professionals secure a job in the marketing industry.
The Digital Marketing & AI Program can be taken in either 18 weeks part time or 9 weeks full time and is designed for motivated candidates who are looking to accelerate and transition their careers into digital marketing. The program includes pre-work, intensive practical training, industry award and a job outcomes program in collaboration with industry partners. The course content has been tailored to give you the skills that are demanded by businesses in today’s rapidly evolving job market.
Remote learning is available for this program. The interactive remote format enabled by video conferencing technology is a rich and connected experience featuring virtual break-out rooms, shared screens, digital whiteboards, peer to peer collaboration and instructor support.
Learn how to use data analytics and in-demand marketing technologies to create a digital marketing and growth strategy, build an audience through paid and organic channels, become trained in web and UX conversion optimization, and find insight into how to communicate with clients and stakeholders, from the best digital marketing & AI trainers in the United States.
The Digital Marketing & AI Program is a structured training course designed to help you develop the practical skills you will need to work in the digital marketing industry. After completing your Digital Marketing & AI Program, you will be awarded the Digital Marketing & AI Certificate of Achievement from the Institute of Data.
Hundreds of professionals choose the Institute of Data every year to prepare them for their future career after careful consideration of their desired career progression and to attain maximum return on investment for their education. Leading the future of the profession, the Institute of Data offers a collaborative and successful program, driven to ensure you have the best start to your career.
Practical digital marketing training is an essential requirement to practice as a marketer in the United States. Learn from industry experts on how to apply digital marketing and generative AI techniques for businesses and government organizations including business consulting and simulating commercial projects. This means you will be ready to work in the digital marketing industry.
Meet great people and become a member of the Institute
Beyond a healthy discipline of practical education and learning, students meet great friends in your virtual or real classroom and become a member of the Institute of Data. Many students continue to keep in touch with their fellow students and the community becomes a strong network as students enter the industry.
“Going with IOD was one of the best decisions I've ever made. It prepared me well for the role I've gotten into, and the ongoing support has been incredible. I still hear from my peers and lecturers from IOD. We chat on Whatsapp, and other conversations stem from there. I am still learning the corporate world, and it is going great!”
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- An Introduction to Digital Marketing
- Data Driven Marketing
- Customer-Centric Strategies
- Creative Campaign Process
- Content Development & Optimization
- Introduction to generative AI Tools
- An Introduction to SEO Technical SEO
- Content SEO
- Backlinks & SEO
- Performing an SEO Audit Tracking, Optimizing & Analyzing
- Social Media Tools Of The Trade
- Campaign Planning
- Reporting, Evaluating & Optimization
- Facebook & Instagram
- LinkedIn & Twitter
- Engagement, Algorithms & Content Marketing
- Understanding SEM (Google Ads)
- Managing Campaigns
- Google Analytics
- Google Tag Manager
- Google Skillshop
- The Future of SEM/PPC
- Foundation of Growth Marketing
- Growth Strategies
- Activation & Growth Loops
- The User Journey
- Experimentations
- Behavioral Psychology for Growth
- Introduction to Design Psychology
- Web Assets Introduction
- Responsive Design & UX
- Conversion Performance
- Digital Optimization
- AI & Design
- What is Marketing Automation
- Personalization
- Email Marketing
- Marketing Automation Tools
- AI in Marketing
- Behaviors & Predictive Analytics
- Communicating and Aligning Needs
- Managing Stakeholders Through Change
- Identifying Risks & Solving Problems
- Questioning Techniques Tools & Tips
- Embracing AI in Your Organization
- Additional Topics: Determined by Students and Lead Trainer
- Job Outcomes Program
- Consultation and Presentation Training
- Digital Marketing Practice
- Capstone Project
The Institute of Data Consulting Business Skills is an essential part of every Institute of Data certified professional. The Institute of Data educates and certifies professionals not only with technical skills but also with expertise in business consulting and communication to clients, managers, directors and stakeholders. Many certified professionals choose to work independently or join an existing consultancy.
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Discuss with a Career Consultant
You can schedule a call with an Institute of Data Career Consultant to discuss this course.