Digital Marketing & Artificial Intelligence Program

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The Digital Marketing & AI Program is designed for professionals who are interested in launching a career in marketing and for marketing professionals looking to upgrade their skills and accelerate their career. The program includes practical training, industry award and job placement support to help professionals secure a job in the marketing industry.


The Digital Marketing & AI Program can be taken in either 18 weeks part time or 9 weeks full time and is designed for motivated candidates who are looking to accelerate and transition their careers into digital marketing. The program includes pre-work, intensive practical training, industry award and a job outcomes program in collaboration with industry partners. The course content has been tailored to give you the skills that are demanded by businesses in today’s rapidly evolving job market.

Remote learning is available for this program. The interactive remote format enabled by video conferencing technology is a rich and connected experience featuring virtual break-out rooms, shared screens, digital whiteboards, peer to peer collaboration and instructor support.

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Practical Training at the Institute

Learn how to use data analytics and in-demand marketing technologies to create a digital marketing and growth strategy, build an audience through paid and organic channels, become trained in web and UX conversion optimization, and find insight into how to communicate with clients and stakeholders, from the best digital marketing & AI trainers in the United States.

The Digital Marketing & AI Program is a structured training course designed to help you develop the practical skills you will need to work in the digital marketing industry. After completing your Digital Marketing & AI Program, you will be awarded the Digital Marketing & AI Certificate of Achievement from the Institute of Data.

Hundreds of professionals choose the Institute of Data every year to prepare them for their future career after careful consideration of their desired career progression and to attain maximum return on investment for their education. Leading the future of the profession, the Institute of Data offers a collaborative and successful program, driven to ensure you have the best start to your career.

What is Practical Digital Marketing Training?

Practical digital marketing training is an essential requirement to practice as a marketer in the United States. Learn from industry experts on how to apply digital marketing and generative AI techniques for businesses and government organizations including business consulting and simulating commercial projects. This means you will be ready to work in the digital marketing industry.

Why TheInstitute Of Data?

Students Will:

Be ready to practice digital marketing

The Institute of Data’s course is designed to prepare students for real commercial work in the area of digital marketing & AI. It is focused on practical in-class training, labs and real-life projects.

Receive the best training and the latest curriculum

The Institute of Data trainers are actively working in the industry and will teach students how to practice digital marketing & AI. The curriculum is developed by the Institute of Data Academic Board with decades of experience working in the digital marketing industry.

Be more attractive to employers

The Institute of Data’s Digital Marketing & AI Program results in the Digital Marketing & AI Certification which signals to employers that students are ready to join the industry. Student's resumes and profiles will be reviewed by students Job Outcomes team to give students the best possible chance of success.

Get more support and guidance

The member network offers support and guidance from mentors and direct connections to the industry. Students meet employers in-person at both exclusive and public events held by the Institute of Data.

Meet great people and become a member of the Institute

Beyond a healthy discipline of practical education and learning, students meet great friends in your virtual or real classroom and become a member of the Institute of Data. Many students continue to keep in touch with their fellow students and the community becomes a strong network as students enter the industry.

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Ready to Enroll?

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Program Structure


Students complete curated pre-work as an interactive online learning experience designed to prepare every student with the skills required to complete all coursework and training.

Remote or In Class Training

Students undertake a professional in-classroom course from a team of expert industry trainers from leading consultancies and enterprises to acquire the most sought-after practical training in the country.

Job Outcomes

Students will undergo a Job Outcomes Program through the Institute of Data which will help position students for the best chance of a new job opportunity and/or internal promotion. Land a job in one of the most sought after fields in digital marketing and tech with the guidance of Professional Career Coaches and access to our hiring network.

How Will I Be Assessed?

The Institute of Data - Digital Marketing & AI Program is assessed through completion of labs and a final capstone project. There is no formal exam. The capstone project is a real-life project and is assessed against the Institute of Data Certification Standards set by the Academic Board and Examination Board.

Post Course

We'll help you transition into the digital marketing and artificial intelligence industry. We have a 93% job outcome success rate within 180 days of graduation for active job seekers.

Industry Partners & Contacts

Syllabus Breakdown

  • An Introduction to Digital Marketing
  • Data Driven Marketing
  • Customer-Centric Strategies
  • Creative Campaign Process
  • Content Development & Optimization
  • Introduction to generative AI Tools
  • An Introduction to SEO Technical SEO
  • Content SEO
  • Backlinks & SEO
  • Performing an SEO Audit Tracking, Optimizing & Analyzing
  • Social Media Tools Of The Trade
  • Campaign Planning
  • Reporting, Evaluating & Optimization
  • Facebook & Instagram
  • LinkedIn & Twitter
  • Engagement, Algorithms & Content Marketing
  • Understanding SEM (Google Ads)
  • Managing Campaigns
  • Google Analytics
  • Google Tag Manager
  • Google Skillshop
  • The Future of SEM/PPC
  • Foundation of Growth Marketing
  • Growth Strategies
  • Activation & Growth Loops
  • The User Journey
  • Experimentations
  • Behavioral Psychology for Growth
  • Introduction to Design Psychology
  • Web Assets Introduction
  • Responsive Design & UX
  • Conversion Performance
  • Digital Optimization
  • AI & Design
  • What is Marketing Automation
  • Personalization
  • Email Marketing
  • Marketing Automation Tools
  • AI in Marketing
  • Behaviors & Predictive Analytics
  • Communicating and Aligning Needs
  • Managing Stakeholders Through Change
  • Identifying Risks & Solving Problems
  • Questioning Techniques Tools & Tips
  • Embracing AI in Your Organization
  • Additional Topics: Determined by Students and Lead Trainer
  • Job Outcomes Program
  • Consultation and Presentation Training
  • Digital Marketing Practice
  • Capstone Project

When Can I Start?

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Fees & Payment

Pre-payment deposit of $300 is required to enroll. Current fees are USD $9,500 for the full time and part time program. Flexible payment plans available.

Course Entry Requirements

Completion of a bachelor degree in any field of studies

Completion of any previous qualification undertaken in English

Completion of assigned online pre-work provided to you when you enroll

Time Commitment: Part Time Program

18 weeks intensive remote or in-class training | 2 night classes per week + 1 Saturday class every other week

Time Commitment: Full Time Program

9 weeks intensive remote or in-class training | Monday-Friday


United States (Remote or In-person)

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Discuss with a Career Consultant

You can schedule a call with an Institute of Data Career Consultant to discuss this course.

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Introducing Institute of Data Consulting Business Skills

The Institute of Data Consulting Business Skills is an essential part of every Institute of Data certified professional. The Institute of Data educates and certifies professionals not only with technical skills but also with expertise in business consulting and communication to clients, managers, directors and stakeholders. Many certified professionals choose to work independently or join an existing consultancy.

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Discuss with a Career Consultant

You can schedule a call with an Institute of Data Career Consultant to discuss this course.

Schedule a Call