Digital Marketing Program

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The Digital Marketing Program is designed for professionals who are interested to transition their career into a data focused marketing role in any industry sector. The program includes practical training by experts, industry certification and mentor support to help professionals secure a marketing role where they apply data driven marketing tools and techniques to achieve business outcomes.


The digital marketing program is delivered in a 12 week part time format and is designed for career-driven professionals to transition into the marketing industry or upgrade their marketing skills to effectively use data insight. The program includes pre-work, intensive practical training and an industry certification in collaboration with industry partners. The course content has been tailored to give you the skills that are demanded by businesses in today’s rapidly evolving job market.

Remote learning is available for this program. The interactive remote format enabled by video conferencing technology is a rich and connected experience featuring virtual break-out rooms, shared screens, digital whiteboards, peer to peer collaboration and instructor support.

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Practical Training at the Institute

The Institute of Data welcomes you to Australia’s most in-demand and industry-aligned practical digital marketing training program.

Learn how to use data analytics and in-demand marketing technologies to create a data driven marketing and growth strategy, build an audience through paid and organic channels, become trained in web and UX conversion optimisation, and find out how to communicate with clients and stakeholders to achieve business outcomes from the best data driven marketing trainers in Australia.

The Digital Marketing Program is a structured training program designed to help you develop the practical skills you will need as a marketing professional in today’s data driven business landscape. You will learn the technical and interpersonal skills required to boost your career in the marketing industry. You could work as a Market Analyst, Brand / Product Manager, CRO Specialist, Marketing Coordinator, Performance / Growth Marketing Specialist or Marketing Consultant. After completing your Digital Marketing Program, you will be awarded the Digital Marketing Professional Certification from the Institute of Data.

Hundreds of professionals choose the Institute of Data every year to prepare them for their future career after careful consideration of their desired career progression and to attain maximum return on investment for their education. Leading the future of the profession, the Institute of Data offers a collaborative and successful program, designed to quickly upgrade your marketing skills and to ensure you have the best start to your career or accelerate your pathway to a promotion.

What is Practical Digital Marketing Training?

Practical digital marketing training is an essential requirement to practice as a marketing professional in the evolving data powered business landscape in Australia and globally. Learn from industry experts on how to apply innovative and automated marketing tools and techniques to maximise ROI for businesses, clients, and government organisations. Practical digital marketing training includes business consulting and simulating commercial projects. This means you will be ready to work in a marketing role within an industry setting.

Why TheInstitute Of Data?

You Will:

Be ready to practice digital marketing

The Institute of Data’s courses are designed to prepare students for real commercial work in the area of marketing and data. Our program is focused on practical in-class training, labs and real-life projects to prepare you for the industry.

Receive the best training and the latest curriculum

The Institute of Data trainers are actively working in the industry and will teach you how to practice marketing and data analytics. The curriculum is developed by the Institute of Data Academic Board with decades of experience working in data, marketing, AI and automation.

Be more attractive to employers

The Institute of Data’s Digital Marketing Program results in the Digital Marketing Professional Certification which signals to employers that you are ready to join the industry.

Get more support and guidance

The member network offers support and guidance from mentors and direct connections to the industry.

Meet great people and become an Alumni of the Institute

Beyond a healthy discipline of practical education and learning, you will meet great friends in your virtual or real classroom and become a member of the Institute of Data. Graduates are actively encouraged to keep in touch with their fellow alumni and the broader community to develop their professional networks and support career progression.

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Ready to Enrol?

Click to view upcoming part time data driven marketing program course dates.

View Part Time Dates & Enrol

Program Structure


Students complete curated online pre-work designed to prepare every student with the foundational skills required to complete all coursework and training.

Remote or In Class Training

Students undertake a professional in-classroom course from a team of expert industry trainers from leading consultancies and enterprises to acquire the most sought-after practical training in the country.

Professional Network

You will have the opportunity to build your professional network of peers and mentors to access the hidden job market.

How Will I Be Assessed?

The Institute of Data - Digital Marketing Program is assessed through completion of labs and a final capstone project. There is no formal exam. The capstone project is a real-life project and is assessed against the Institute of Data Certification Standards set by the Academic Board and Examination Board.

Post Course

After graduating, you will be industry certified, have access to a professional network of peers and mentors, and be a member of the Institute of Data community.

FAQ Learn More About Our Certifications
Industry Partners & Contacts

Syllabus Breakdown

  • Digital Marketing Introduction
  • Data Driven Method
  • Customer-Centric Strategies (CX)
  • Creative Campaign Process
  • Communication Strategy
  • Foundations of Growth Marketing
  • Growth vs Digital Marketing
  • Growth Hacking & Agile Methodologies
  • Soft and Hard Data
  • Marketing Acquisition
  • Channels for Growth
  • Growth Loops
  • Web Assets Introduction
  • Responsive Design & UX
  • SEO and Content Management
  • Conversion Performance
  • Digital Optimisation
  • A/B Testing
  • Marketing Audience Introduction
  • Organic Audiences
  • Building and Nurturing Communities Around Content Creation
  • Content Optimisation
  • Relevance & Symmetric Messaging
  • Audience Data and Digital Marketing
  • Different Types of Audience Data
  • Target Audience
  • Audience Segmentation
  • Paid Media Audiences
  • Track and Analyse Performance
  • Lifecycle Marketing Introduction
  • The User Journey
  • User Activation
  • Product Lifecycle
  • Experimentations
  • Behavioural Economics for Growth
  • Introduction to Marketing Analytics & CRM Data
  • Analysing Segmentation and Targeting
  • Data For Brand Positioning
  • Customer Lifetime Value
  • Data Excel Basics & Analytics
  • Optimising Digital Advertising with Google Analytics
  • Marketing Automation Introduction
  • Sales & Marketing Funnel
  • Sequences and Behaviour Trigger
  • Dynamic Personalisation
  • Marketing Automation Tools
  • How to Measure Performance
  • AI Marketing Introduction
  • AI in Advertising
  • Content Creation Powered by AI
  • Customer Experience Personalised with AI
  • Conversational AI
  • Behaviour and Predictive Analytics
  • Communicating and Aligning Needs to Create Business Value
  • Managing Stakeholders Through a Change Process
  • Dealing with Risks and Solving Problems
  • Managing Project-Based Stakeholders
  • Tools for Project Planning
  • Additional Topics: determined by students and Lead Trainer
  • Consultation and Presentation training
  • Digital Marketing Practice
  • Capstone Project

When Can I Start?

View Part Time Dates
Fees & Payment

Pre-payment deposit of $500 is required to enrol. Current fees are $6,500 for the part time program. Interest free financing options available.

Course Entry Requirements

Completion of a bachelor degree in any field of studies

Completion of any previous qualification undertaken in English or obtained IELTS 5.5

Completion of assigned online pre-work provided to you when you enrol

Time Commitment: Part Time Program

12 weeks intensive remote or in-class training | 2 night classes per week


Sydney, Melbourne & Remote

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Discuss with a Career Consultant

You can schedule a call with an Institute of Data Career Consultant to discuss this course.

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Introducing Institute of Data Consulting Business Skills

The Institute of Data Consulting Business Skills is an essential part of every Institute of Data certified professional. The Institute of Data educates and certifies professionals not only with technical skills but also with expertise in business consulting and communication to clients, managers, directors and stakeholders. Many certified professionals choose to work independently or join an existing consultancy.

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Discuss with a Career Consultant

You can schedule a call with an Institute of Data Career Consultant to discuss this course.

Schedule a Call